YouTube SEO Strategy: Tips to Boost Your Search Ranking

YouTube SEO Strategy: Tips to Boost Your Search Ranking

YouTube is the second largest search engine in the world. After parent company Google, 8 out of 10 videos are YouTube videos, and the platform continues to grow. With over 500 hours of video uploaded to YouTube every minute, how do you stay afloat in the sea of videos? Your best bet for searching for great videos is to make the most of using video SEO best practices with these tips. Build a strong YouTube SEO strategy.

What is YouTube SEO Strategy?

Search engine optimization (SEO) is the ever-evolving practice of optimizing website content to rank higher on search engine results pages (SERPs). Search is often the gateway to your content. Optimizing your content for search is therefore essential to attract traffic and generate leads.

Unlike Google, which uses backlinks and other factors to gauge rankings, YouTube SEO includes optimizing your channel, playlists, metadata, descriptions, and videos. You can optimize your videos for search on and off YouTube.

You probably already know the basics of SEO for YouTube videos, such as adding keywords to titles, meta descriptions, and tags. However, there is a lot you can do with a video strategy for YouTube SEO. Since search engines can’t find videos, they rely on supporting content to index them properly. An important part of YouTube’s SEO strategy is harnessing the power of your videos in the form of captions, captions, and subtitles that can positively impact user experience, engagement , watch time, audience and SEO. .

YouTube Tips

1. Choose a good keyword
2. Add accurate titles
3. Add a note to the video description
4. Offers subtitles in different languages
5. Write title, description and tags optimized for keywords
6. Mention the keyword you are targeting in your video
7. Use an attractive thumbnail
8. Add tool tips and completion screens
9. Focus on user interaction
10. Look at your research

1. • Choose a good keyword

Before you can promote YouTube SEO, you need to choose the right keywords or phrases for your video. Keywords often appear in video titles and metadata, and when playing audio, keywords appear in titles and subtitles. It’s a win for SEO.

Keywords and keywords should match words and phrases that a) accurately describe your video and b) users type into a search engine to find content similar to yours.

1. • Add accurate titles

YouTube automatically indexes your videos to provide automatic titles. However, YouTube’s automatic captions are only 70% accurate, resulting in confusing and often clunky content.

Google rewards useful searches and punishes bad content. Part of the definition of spam is “autochat”, which is an accurate description of most automated messages. If you use the wrong characters, you risk being marked as spam and losing the ratings you want on your YouTube channel.

1. • Add a note to the video description

Video description is the best option to broadcast your documentary on YouTube. The description field consists of 5000 characters, which is usually enough to set up a 10-minute dialogue-rich video transcript. If your transcript is imprecise or if you want to include more important information in the description, such as a call to action, you can attach a clip with a link to the full version on a separate website.

Although Backlinko’s research found no correlation between keyword-optimised documents and ranking for that keyword, keyword-rich accounts are still a recommended practice because they help rank relevant content. It makes it easy to categorize and display as “recommended videos”. . Documents can increase engagement by providing quick access to information.

1. • Offers Subtitles in Multiple Languages

English subtitles will get your videos more views, translations will expand your audience and boost YouTube SEO. YouTube has a huge global reach. Only 16.4% of YouTube’s web traffic comes from the United States, and more than 2 billion logged-in users watch YouTube every month.

Foreign subtitles make your videos more palatable to non-English speaking international audiences. Search engines will index your translated content and include your videos in search results in those languages. This is great for a YouTube SEO strategy because you have less competition to rank higher for non-English keywords.

1. • Write title, description and tags optimized for keywords

Once you have a keyword, you need to make sure that the text about your video is a good fit for the keyword.

For example, if you post videos about makeup tutorials, be sure to update your title, description, and tags for the phrase “makeup tutorial.”

Note: Inserting keywords, using too many different keywords and keywords to crack the system is difficult for search engines. Don’t worry about it. Write to people, not robots, or you will be penalized.

1. • Mention the keyword you are targeting in your video

If you don’t mention the search keyword in your video, it won’t show up in your subtitles or article, which are two key components of a successful YouTube SEO strategy.

Try to embed your keywords heavily in your video naturally so you don’t overload your subject. If it helps, plan your content ahead of time and try to include your keyword at the beginning of your video so that it appears in your content.

1. • Use an attractive thumbnail

Choosing the right image for your clip makes a huge difference in click-ability. Use high-quality, high-contrast images with a 16:9 aspect ratio. Building the face works very well. YouTube users can choose which frame to display as a video frame. Although, YouTube will show 3 photos to choose from, but you can choose a photo from different video moments or upload your own photo.

1. • Add YouTube Cards and completion screens

YouTube cards are preprogrammed messages that encourage users to take the desired action during your video. Once set up, cards will appear in the top right corner of your videos for users to click through and watch. Since YouTube is about capturing people on YouTube, cards are a great way to improve your rankings. You can add up to five cards to a video. Various CTAs may be in the cards, such as switching viewers to another channel, donating to a non-profit, or crowdfunding.

1. • Focus on user interaction

Blacklinko research shows that engagement metrics such as comments, likes, shares, and subscriptions are highly correlated with higher rankings. Google cares more about how viewers respond to your content because it keeps people on their site. To increase engagement, try to get viewers to share, like or comment on your videos and take the time to respond to comments and messages.

1. • Look at your Analytics

The only way to know if your YouTube SEO strategy is working is to look at your analytics. Metrics help you understand where your videos are performing well and where they need tweaking. YouTube offers a lot of analytics to help you track your performance.