Search Engine Optimization (SEO): Simply put, it means the process of optimizing your website to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. The better your page appears in search results, the more likely it is to grab attention and drive potential and existing customers to your business.
How does SEO Works?
Search engines like Google and Bing use bots to crawl web pages, move between sites, gather information about those pages, and index them. Think of the index as a giant library where librarians can open books (or web pages) to help you find exactly what you’re looking for right now.
The algorithm then evaluates the pages in the index, taking into account hundreds of factors or indicators, to determine the order in which the pages should appear in the search results for a given query. In the library analogy, the librarian has read all the books in the library and can tell you who will answer your question.
SEO success factors can be considered as proxies for different aspects of user experience. This is how search engines accurately evaluate the ability of a website or web page to provide users with what they are looking for.
Unlike paid search advertising, you can’t pay search engines to rank high in organic search, which means SEO has to work. This is where we play.
Google Rank WebPages not Websites:
The SEO Factors Timetable divides the factors into six main categories and weights each based on their importance to SEO. For example, content quality and keyword research are important factors in content optimization, while readability and speed are important for site structure.
The recently updated SEO timetable contains a list of poisons that exclude SEO best practices. These are shortcuts or tricks that may have been enough to secure high rankings in the days when automotive techniques were less sophisticated. And they might work for a while, even until they get caught.
We also have a new niche section that takes an in-depth look at SEO success factors in three key niches: local SEO, news/publishing, and ecommerce SEO. While general SEO timelines will guide you to best practices, knowing the nuances of SEO for each of these niches will help you rank higher in search results for your small business, recipe blog, and/or online store.
The search algorithm is designed to display relevant authority pages and provide users with a great search experience. Optimizing your website and content around these factors can help your page rank higher in search results.
Why is Search Engine Optimization (SEO) important for Marketing?
SEO is a key part of digital marketing because people conduct billions of searches each year, often for commercial purposes, to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and higher rankings in search results than your competitors can have a significant impact on your results.
However, search results have evolved in recent years to provide users with more direct answers and information that is more likely to keep users on the results page instead of directing them to other websites.
Also, keep in mind that features like rich results and info fields in search results can increase visibility and provide users with more information about your business right in the results.
In short, SEO is the foundation of a holistic marketing ecosystem. Once you understand what users want from your website, you can apply that knowledge to your campaigns (paid and organic), website, social media properties, and more.
How to Optimize For Google?
Before Google can consider ranking your content, it must first know if it exists.
Google uses several methods to find new content on the web, but the primary method is crawling. Simply put, crawling means that Google follows links on pages it already knows and redirects to pages it has never seen before.
To do this, they use a computer program called Spider.
Mention that your homepage contains backlinks from sites that have been indexed by Google.
The next time they explore your site, they’ll follow this link to find your site’s homepage and add it to their index.
From there, they crawl the links on your home page to find other pages on your site.
However, Google’s crawler can block some things:
Weak internal links: Google uses internal links to crawl all pages of your website. Pages without internal links are often not crawl.
Internal Nofollow Links: Google will not crawl internal links with the nofollow tag.
Unindexed pages: You can exclude pages from Google’s index using the noindex meta tag or HTTP headers. If other pages on your site only contain internal links from unindexed pages, Google won’t be able to find them.
Blocks in robots.txt: Robots.txt is a text file that tells Google where your website can and cannot go. If a page is block here, it will not be index.